Then what is it?
It's a conversation. In fact, at Carnegie Orr, we believe in the process of Creating Conversations. It’s an approach that informs both the way we work and the work we produce, helping us to create richer and more effective solutions for our clients. It’s ingrained in everything we do.
But what’s that got to do with my business?
It's important because the corporate communications world has changed. With the internet making the corporate brand increasingly accessible and accountable, more people have become interested in how businesses do business.
Isn't that why we have a website?
Partly. But conversations about companies and brands have mushroomed across the social media spectrum – conversations that can influence stakeholders and investors just as much as consumers. Your story is only half the story.
But surely we know enough to have a conversation about our own business?
Perhaps. But while knowledge is important, context is essential. Being sensitive to the conversational environment helps drive engagement and maximise the impact and effectiveness of your message.
So how can a business get involved with the conversation with so many people talking?
It starts with listening. Listening to stakeholders, investors, the general public. Listening to what’s being said about your business, and paying attention to where and when those conversations are happening.
That sounds fair enough. Is there talking as well?
Absolutely. We carry out research, talking to experts in the industry, stakeholders, and consumers. We look at the business's own story and contrast that with the story that's 'out there'.
I see.
So how can conversations provide results?
We then use those conversations to identify ideas that distinguish your business from others in its sector, allowing us to create a compelling story and develop a strategy to tell it. We believe, quite simply, that this is the best way to create effective corporate communications in today’s mediascape.
How does this affect the way we work with you?
Naturally, Creating Conversations includes conversations with our clients. We combine our knowledge and experience with a fluid and collaborative exchange of ideas at every stage of the process.
Okay. But what’s wrong with a Q&A anyway?
A Q&A is not a conversation. It’s a linear, planned and rigid format, heading in a predictable direction, which isn’t good for anyone. That’s why we prefer Creating Conversations. In many respects, it’s a simple idea. We hold conversations, listening and acting on what's been and is being discussed.
So now we’d like to hear what you think.
Want to have a conversation?