The central message focused on Deutsche Post leading their peer group in sustainable logistics. However, the key to the success of this project was to define strong supporting messages to be applied consistently across all communication.
We took great care to thoroughly understand the needs of all stakeholders involved in the communication campaign. And this led to comprehensive buy-in to the work we produced.
With such a diverse audience, a structure and architecture were created for the printed and online report respectively, that would appeal to both the professional (largely interested in top line information) and the non-professional audience (more interested in detail).
Working within strict brand guidelines, we sourced visual references and photography to demonstrate how sustainability was a behavioural norm within Deutsche Post.