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DIGITAL TV GROUP

COMMUNICATING AN AIR OF AUTHORITY

DTG is an independent authority funded by membership from leading broadcast and media businesses including the BBC, SKY and Sony. DTG provides the ‘kite mark’ for the digital TV industry, performing rigorous standards testing of new products that help clients get to market quicker and save money. DTG approached Carnegie Orr when they realised their current communications did not reflect what the business did.

CORPORATE REPORTING

Through a process of discovery, talking to key stakeholders inside and outside the organisation we created a new annual report around a central idea: DTG is ‘The authority on compliance’. The report tells the story of how DTG provides the blueprint for digital manufacturing compliance, protecting customers and retailers.

Through a more sophisticated creative style, the new report is helping DTG to build trust and communicate a better understanding of their business and how they are steering the digital broadcast landscape in the UK.

The DTG annual report helps elevate their importance and level of authority to support a rapidly growing industry

DIGITAL

DTG needed a support platform to help manufacturers get their products to market quickly and effectively. The mainly technical audience need to access data and information in a clear and simple format.

While phase one of the website is targeted at Western companies, phase two will be translated into Korean and Chinese to help manufacturers in these key emerging markets comply with the UK digital industry.

The 'Broadcasting Conformance Test Lab' website from DTG helps streamline the process from digital television manufacturers to get their products to market
Mini Ramblings

Wed 20 Mar 13 @ 11:52  We won the GOLD award for Best rebrand from Russia with Coral travel
#TransformAwards

Wed 20 Mar 13 @ 11:39  Carnegie Orr acquires Gaught Conlon
http://t.co/cMPwFdGbDB via
@communicatemag

Wed 13 Mar 13 @ 12:32  We have acquired branding consultancy 'Gaught Conlon'.

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