Carnegie Orr produced a ‘Brand kit’ that took components from the KPMG global brand guidelines and created a complementary visual language exclusive to Financial Services.
Imagery was carefully selected to reflect the relationships their people build with clients – people are their greatest asset, so they feature heavily. Dynamic graphic devices highlighted the electronic nature of their operations.
The solution consisted of three CDs: a welcome CD introducing the kit and explaining how to use the system and a further two CDs containing the specially commissioned image library.
Production lead times have been significantly reduced and all staff, regardless of their administrative support, are now able to produce ‘on brand’, high quality materials across the globe at a fraction of the cost.